All in Tips and Tricks
Imagine a first date where you aren’t allowed to tell any stories about your past, present, or future hopes. Yikes. You’d likely spend the whole time talking about something mundane…like how edible the bread is. While you might learn a little about your tastes, that information doesn’t give you enough of a connection to want to book a second date, does it?
Stories told right before bedtime snuggle up next to us with our pillows and our teddy bears and embed themselves into our subconscious minds. They’re as beloved as childhood pets and are retold throughout generations. There’s a reason some bedtime stories never get old and the key is simplicity.
Mother’s Day is the one day of the year that we celebrate the person who makes it easier and better for us all year long. Find our what to write on a Mother’s Day card that will make Mom feel special and remind her just how much she’s needed and loved every day of the year.
Year after year, video is the most effective way to connect with consumers online. The numbers don’t lie. As these stats show, video develops a deeper connection with your audience, attracts new customers, increases brand awareness and drives sales. If you want to implement business video marketing for your company, these 10 tips will help you create and share successful content.
Storytelling has been around for thousands of years. Humans tell stories as a means of entertainment, communication and passing down information from generation to generation. It’s in our nature to tell stories, but the way we tell them has changed due to advances in technology. As Jonathan Gottschall said, “The way we experience story will evolve, but as storytelling animals, we will no more give it up than start walking on all fours.” From rocks to computers, here is a brief history of storytelling and storyteller marketing.
Give the gift of giving this holiday season! Consumers love supporting companies that have a philanthropic side, so cause marketing is a great way to make your business stand out while also supporting an organization that you’re passionate about. Here are some ideas for giving back during the holidays and how cause marketing can help your organization.
As these 2019 video marketing statistics show, video is essential in promoting your business and will help you reach your target audience. During the holiday season, marketers can be a little more creative, lighthearted and personal with their messaging. It should be more about storytelling rather than selling. Not sure where to start? Give these holiday video ideas a try!
November is Child Safety Protection Month, which is a great excuse to discuss keeping kids safe online. Although social media sites, such as Facebook, Instagram and Snapchat, are a great way to stay connected, these platforms also come with dangers and negative consequences.
All businesses, whether they are corporate companies or small startups, can benefit from storyteller marketing. It’s no secret that people love good stories, so why not use this engaging, memorable form of communication to connect with consumers? In these articles you’ll discover why storyteller marketing is so important, learn how to tell your brand story and find tips about creating relationships with your audience.
Everyone loves a good story. And here at The Storyteller Agency, we believe that marketing at its very core, is about telling the best story – the one that keeps people telling it and talking about it for years. Storyteller marketing is essential when it comes to selling your product or service because it expresses your brand values, creates a human connection and captures the attention of consumers. Marketing shouldn’t be about advertising, publicizing or selling, it should be about storytelling and here’s why:
Social media tagging is a great way to give your posts more exposure and encourage engagement. When done correctly, tagging other accounts in your photos and copy can be mutually beneficial for everyone involved. These tips about how to tag on social media will help you create a targeted following and increase your reach.
Storytelling is one of the most powerful marketing tools for nonprofits to share their mission. Good stories engage audiences, influence behavior and create an emotional connection with their audience. Whether you want to attract donors, recruit more volunteers or just share your vision with the community, storyteller marketing is a great way to share your nonprofit’s story.
Live storytelling events can be very entertaining and also very powerful. They allow us to connect with people in our community and collectively feel the same emotions. It’s a unique experience whether you’re telling your story or listening, so you won’t want to miss these live storytelling events around the United States this year.
Podcasts continue to grow in popularity and this won’t slow down anytime soon. According to a study conducted by Edison Research, more than 50% of the US population over the age of 12 has listened to a podcast this year, jumping from 44% in 2018. With endless content options and ease of consuming, this platform is ideal for storytelling. Whether it’s an interview, fictional story or the latest news, podcasts are a great way to reach your ideal audience. Here is what you need to know about storytelling through podcasts in 2019.
The thought of telling your story in front of an audience can be intimidating if you aren’t a fan of public speaking. And let’s be honest, most of us aren’t. The key to live storytelling is a well-crafted story and cultivating a connection with the audience. These tips and tricks for telling your story live will make you a pro teller in no time.
If your Instagram engagement is at an all-time low, you are not alone. A study claims that engagement across Instagram is down and has been sharply declining since May 2019. When using Instagram to promote your business, it’s important that your posts are reaching your ideal audience, so read on for a few helpful strategies to combat Instagram’s new algorithm and make sure your posts are seen.
There are so many great kinds of stories to tell in your content that will help you reach your audience and solve their problems. How-to guides, top ten lists, and even quotes to live by are very helpful; however, they don’t always reach your audience’s emotional core, which is important. You want to forge an emotional connection with your audience (a positive one, that is), and one way to do that is by telling stories in which you show your vulnerable side.
Every year brings new changes to social media platforms, which can sometimes include where your target audience spends their free time. Now’s the time to investigate what the top platforms deliver, how to use them, and if they work for your brand and your audience.
Quality content has done to traditional marketing what video did to the radio star. While marketing will always be a thing, the style of “traditional” approach to marketing prominent in the last century is no longer a viable, sustainable model. Businesses that want to thrive and survive need to forget about selling and start focusing on storytelling. Here’s why.
Most brands have a social media presence, and they have an e-mail account; however, not all have an e-mail newsletter or even see the benefit…especially when they routinely delete 85% of their daily inbox. Even though this is the norm for many, it’s still a good idea to do a newsletter. Here’s why.
